nikki reyes, founder & CEO
Nikki has held leadership positions for more than a decade across the digital media and advertising ecosystems, from a global ad agency and the highest trafficked digital tech publisher in the US, to an enterprise software ad tech company. For high-growth startup clients, this rare combination of experience brings to bear a unique, 360 degree perspective into the nuanced dynamics of the converging media, marketing, advertising and tech industries.
At Three Bears Marketing, she serves category leaders across the digital media, advertising and technology sectors, helping drive their businesses forward. She currently serves as the CMO of Ripple Street, a peer-to-peer marketing platform, and she previously served as the VP of Marketing at Dstillery, a custom audience solutions company.
Prior to founding Three Bears and partnering with WIT Strategy, Nikki ran marketing at Operative (acquired by SintecMedia for nearly $200M), a leading SaaS enterprise company for digital media publishers. There, she led the company’s global go-to-market strategy and thought leadership initiatives as it grew to more than 300 employees. In her early career at CNET Networks and Grey San Francisco, Nikki managed and executed integrated print and digital campaigns for strategic global brands such as Verizon, Sprint, and SanDisk.
Nikki earned a BS in Cognitive Neuroscience at Brown University.
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in the Press
How to Get the Most Out of Your PR Firm
Kendall Allen, Principal at Three Bears' partner Influence Collective, asked for words of wisdom from some of the media and industry relations pros that reporters and clients trust the most. Excerpt below.
Drop "game-changing" from your vocabulary
Nikki Reyes, Three Bears Marketing
As the company’s chief evangelists, founders and their executives understandably resort to describing their platforms and products as “game-changing.” But that practice of hyperbolizing the company needs to cease from PR discussions and external communications altogether. To give some context, let’s consider what types of technology have been covered in the press this year as “game-changing:” 3D-printed biological tissue that produces retinal cells to form complex eye tissue or a sensor that allows athletes to detect concussions; data-driven plant-based proteins that can replace meat; and an omniprocessor that can convert waste from 100,000 people into 86,000 liters of clean drinking water and 25 kilowatts of net electricity a day. Does your company’s product belong on this list?
It’s incumbent upon a company’s leaders to carefully scrutinize their words, stay anchored in reality, and focus on building specific proof points that tell a provocative story no one else has heard before. Good PR firms that understand the underlying fabric of your category will quickly detect whether a story will pass editors’ sniff test and help you articulate what matters. Good PR pros will also manage expectations and offer alternative ideas to building more compelling, defensible narratives.
So what makes your company or platform unique? By providing substance to this question, reporters and analysts will come to respect you as someone who is driven by data and intellectual charity, rather than flashy marketing.